3 ways an embedded iPaaS can help you sell your SaaS

Part six of our six-part series on the role of iPaaS in a complete white-label SaaS offering, and how MarTech and SalesTech vendors can deploy their own white-label solution to convert customers.

So far we’ve covered everything from key workflow automations your users should be using to critical metrics that will help you best monitor success in our series that looks to highlight the value offered by an embedded iPaaS.

We’ve learned that to stand out in a saturated SaaS marketplace, you need to evolve the capabilities of your solution. You can do this either by offering your users the means to integrate it with the other applications and tools they know and love or by allowing them to create workflow automations for routine tasks, saving them valuable time and resources. 

Sales and marketing has become increasingly data-driven, and end-users need to allow data to better flow internally and among third-party applications if they are to deliver on their KPIs. With ambitious goals and limited manpower, they also want to do this in a way that wastes as little internal resource as possible. 

And you likely don’t have the capabilities to manage multiple APIs and build sophisticated integrations that speak to their tools of choice yourself, which means you can’t offer the seamless experience your customers demand. This inevitably leads to dissatisfaction, lost customers and a sharp rise in that all-important churn rate.

Even if you did have ambitious plans of delivering all this yourself, you will still have sizable obstacles to overcome. Some may not have the budget to deliver such a project, while others may have the funds but will want to think twice before investing in such an open-ended project – especially as the building and maintaining of these APIs become increasingly costly and difficult to manage as you deliver more and more integrations for your customers. Similarly, if your developers are wrapped up in building APIs, they won’t have much time left to take care of your core product or focus on other business-critical tasks.

Ultimately, if your product can’t offer all of the above, your customers will migrate to one that will without hesitation.

The impact of embedded iPaaS on your customers

Today’s MarTech and SalesTech vendors must be smart with their limited budgets; marketing budgets are continuing to decrease, which has caused spending as a percentage of revenue to fall to a ten year low, according to Gartner.

That’s where embedded iPaaS comes into play, offering a simple, secure and cost-effective way for MarTech and SalesTech vendors to give their customers everything they need under one branded solution without blowing their budget. 

If you’re one such vendor and you’re still on the fence about the role of embedded iPaaS and how it can help you satisfy more customers, convert new ones, and sell your SaaS better than ever before, consider how it could help your customers:

Harness the tools they need

Rather than seeing integration as a challenge to be overcome, customers can quickly and easily integrate their vital tools and applications–with zero coding knowledge required. They can do this solely within your SaaS, without the need to rely on external solutions (like Zapier, for example) that take time to learn and cost additional resources.

Find a faster route to value

For those without the experience, API integration is a difficult task to undertake alone and can take anywhere between a couple of weeks to an entire year to complete. By incorporating an embedded iPaaS you can forget about this hassle, and be satisfying your customers’ integration inquiries in a matter of hours. 

Your customers have integration needs and they want them met–fast. With an embedded iPaaS you can meet those needs with confidence, giving them the tools to create quick and easy integrations in no time at all. 

Trying to give your customers that functionality without an embedded iPaaS would mean anywhere between a couple of weeks to an entire year to deliver, by which point your customers will have gone looking to another provider.

Remain agile in the face of changing business needs

As we mentioned earlier in this article, creating and managing the integrations your customers want requires a lot of resource–resource that could be better used elsewhere in your business. 

With the ability to create no-code automations and workflows for your customers through an embedded iPaaS, you are not only saving resources spent on delivering and maintaining these features, but you’re also giving your users the ability to harness them intuitively by themselves, without additional support from your team. 

In doing so, you’re helping your customers stay flexible, agile, and reactive to changing business needs; for example, they’ll be able to adapt to changing business needs with ease, and will be able to quickly and easily integrate any new tools they need in no time at all.

In offering your customers all of the above you will have elevated your SaaS, making it a reliable tool that’s integral to their day-to-day activities. They will be able to create intelligent workflows that eliminate routine tasks and freely link your SaaS with other applications, allowing for free-flowing data, intelligent insights, and valuable time and money saved as a result; you will have successfully met their needs, and they won’t soon forget it. 

In the end, the results will speak for themselves, and you’ll be better positioned to attract new customers who have gained wind of the ongoing value you offer compared to others in the SaaS market.

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This has been the final blog in a six-part series on the benefits of white-label SaaS for MarTech and SalesTech vendors and the vital role of iPaaS integrations in helping them stand out from an increasingly saturated marketplace. 

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