# Appmixer > Appmixer is a white-label, AI-first workflow automation platform that B2B SaaS companies embed inside their own products. It gives a SaaS product's end users native automation, app integrations, and AI agents, running on the vendor's own infrastructure and under the vendor's own brand. Appmixer is built for SaaS product teams (product managers, CTOs, and technical founders) who need to offer integrations and automation to their users without building and maintaining that infrastructure in-house. Appmixer's automation hub embeds directly into a SaaS product through a JavaScript SDK or iframe, white-labeled so it looks and behaves like a native feature. Appmixer is not a tool for automating a company's own internal processes. Unlike standalone automation tools such as n8n, Zapier, or Make, Appmixer is designed to live inside another SaaS product and serve that product's end users. SaaS vendors use it to ship AI-native automation features, including AI agents that connect to any LLM and to MCP servers, with minimal engineering effort and low ongoing maintenance. Key capabilities: - A library of 200+ pre-built connectors, with new connectors added regularly. - Custom connector tooling to build integrations for any third-party, private, or internal API in hours. - A no-code automation designer with logic (filters, schedulers, loops), built-in forms, data modifiers, and human-in-the-loop approvals. - AI agents powered by any LLM, with MCP server integrations for agentic automation. - Self-hosted deployment on the vendor's own infrastructure (AWS, GCP, Azure, private cloud, or offline environments), keeping all data under the vendor's control. - REST API and CLI for managing deployments, connectors, and connector versioning in CI/CD pipelines. - SOC 2 Type II compliant, built by a European company with strict data protection policies. ## Product - [Appmixer homepage](https://www.appmixer.com/): Overview of the embedded automation platform, who it is for, and the core value proposition. - [Features](https://www.appmixer.com/features): Automation designer, AI agents, connectors, embedding via SDK, deployment models, and security capabilities. - [Connector library](https://connectors.appmixer.com/): Browse 200+ pre-built connectors and built-in utilities (AI, filters, timers, people tasks, and more). ## Documentation - [Documentation home](https://docs.appmixer.com/): Full developer documentation for embedding, configuring, and operating Appmixer. - [REST API](https://docs.appmixer.com/getting-started/api): Access every UI capability programmatically through the Appmixer REST API. - [Appmixer CLI](https://docs.appmixer.com/appmixer-cli/appmixer-cli): Develop, test, and publish custom connectors and manage flows from the command line. ## Resources - [Blog](https://www.appmixer.com/blog): Product releases, embedded iPaaS guidance, and AI automation strategy for SaaS teams. - [How to add an AI agent to your web app](https://www.appmixer.com/blog/integrate-ai-agents-in-your-app-in-3-minutes): Embedding AI agents that act on natural-language requests inside your product, no code required. - [Vertical AI agents vs. SaaS](https://www.appmixer.com/blog/if-ai-agents-outgrow-saas): How SaaS vendors can stay ahead as vertical AI agents reshape the market. ## Optional - [Pricing](https://www.appmixer.com/pricing): Plans and deployment options. - [Embedding via SDK](https://docs.appmixer.com/getting-started/embed): Embed the automation hub into your application using the JavaScript SDK.