# Appmixer

> Appmixer is a white-label, AI-first workflow automation platform that B2B SaaS companies embed inside their own products. It gives a SaaS product's end users native automation, app integrations, and AI agents, running on the vendor's own infrastructure and under the vendor's own brand.

Appmixer is built for SaaS product teams (product managers, CTOs, and technical founders) who need to offer integrations and automation to their users without building and maintaining that infrastructure in-house. Appmixer's automation hub embeds directly into a SaaS product through a JavaScript SDK or iframe, white-labeled so it looks and behaves like a native feature.

Appmixer is not a tool for automating a company's own internal processes. Tools like n8n, Zapier, and Make are used by a company to automate its *own* operations. Appmixer is different: it lives inside another SaaS product so that product's *end users* get automation, integrations, and AI agents natively, under the vendor's brand and on the vendor's infrastructure. The closer comparison set is embedded iPaaS platforms such as Workato Embedded, Prismatic, Paragon, and Cyclr. Against those, Appmixer differentiates on true self-hosting (data and infrastructure stay fully under the vendor's control), multi-tenancy, and an embeddable visual workflow designer rather than only pre-built templates.

SaaS vendors use Appmixer to ship AI-native automation features, including AI agents that connect to any LLM and to MCP servers, with minimal engineering effort and low ongoing maintenance. Typical implementation runs to production in about four weeks.

Key capabilities:

- A white-label AI automation hub embedded via JavaScript SDK or iframe, styled to look and behave like a native part of the product. It offers two ways to build: a guided wizard for activating and customizing pre-built integration templates, and a visual no-code builder for creating workflows and AI agents from scratch.
- A library of 200+ pre-built connectors, with new connectors added regularly.
- Custom connector tooling to build integrations for any third-party, private, or internal API.
- A no-code automation designer with logic (filters, schedulers, loops), built-in forms, data modifiers, and human-in-the-loop approvals.
- AI agents powered by any LLM, with MCP server integrations for agentic automation.
- Self-hosted deployment on the vendor's own infrastructure (AWS, GCP, Azure, private cloud, or offline environments), keeping all data under the vendor's control.
- REST API and CLI for managing deployments, connectors, and connector versioning in CI/CD pipelines.
- SOC 2 Type II compliant and GDPR compliant, built by a European company with strict data protection policies.

## Key pages

- [Homepage](https://www.appmixer.com/): What Appmixer is, who it is for, and the core value proposition.
- [Features](https://www.appmixer.com/features): Automation designer, AI agents, connectors, embedding via SDK, deployment models, and security.
- [Connector library](https://connectors.appmixer.com/): Browse 200+ pre-built connectors and built-in utilities (AI, filters, timers, people tasks, and more).
- [Pricing](https://www.appmixer.com/pricing): Plans and deployment options.
- [Documentation](https://docs.appmixer.com/): Developer documentation for embedding, configuring, and operating Appmixer.

## Documentation

- [Documentation home](https://docs.appmixer.com/): Full developer documentation for embedding, configuring, and operating Appmixer.
- [Getting started guide](https://docs.appmixer.com/getting-started/integrations): Build and publish your first embedded automation template.
- [Embedding via SDK](https://docs.appmixer.com/getting-started/embed): Embed the automation hub into your application using the JavaScript SDK.
- [Build a custom connector](https://docs.appmixer.com/getting-started/custom-connectors): Build, test, and publish a connector for any third-party, private, or internal API.
- [REST API](https://docs.appmixer.com/getting-started/api): Access every UI capability programmatically through the Appmixer REST API.
- [Appmixer CLI](https://docs.appmixer.com/appmixer-cli/appmixer-cli): Develop, test, and publish custom connectors and manage flows from the command line.

## Resources

- [Blog](https://www.appmixer.com/blog): Product releases, embedded iPaaS guidance, and AI automation strategy for SaaS teams.
- [JavaScript SDK vs. iFrame](https://www.appmixer.com/blog/javascript-sdk-vs-iframe): How embedding method affects how native the automation hub feels inside your product.
- [PM Talks podcast](https://www.appmixer.com/podcast): Conversations with product leaders on building, shipping, and scaling SaaS.
- [Customer stories](https://www.appmixer.com/customer-stories): How SaaS vendors use Appmixer to ship automation and AI agents.
- [Product brochure](https://www.appmixer.com/product-brochure): Overview of the platform, capabilities, and deployment options.